ULTRAFABRICS Launches 20:20 for Clerkenwell Design Week 2019

ULTRAFABRICS Launches 20:20 for Clerkenwell Design Week 2019

Posted 21 May, 2019 at 11:30

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


Ultrafabrics, the Japanese-American performance fabric manufacturer, has launched a programme focusing on colour, comfort and Japanese-inspired design trends for Clerkenwell Design Week, 21-23 May 2019. The brand of innovative fabrics, which supplies high-performance, animal-free materials to luxury brands in the automotive, aviation, hospitality and furniture industries, is taking visitors to its showroom on a creative journey in the form of installations, expert talks and interactive activities. Under the theme 20:20, the architecture and design community is encouraged to explore the Japanese pedigree of Ultrafabrics and the role that colour and comfort commandsin our lives, now and in the future. “We chose Clerkenwell as the location for our first global showroom, which opened in 2018, because it is a valuable hub of business and creativity within the A&D community. We are excited to be activating these inspirational events for the 2019 edition of Clerkenwell Design Week,” says Nicole Meier, Ultrafabrics Director of Branding. Artist Judy Robinson has created a dramatic, layered installation using Ultrafabrics products in the large floor-to-ceiling windows of the brand’s Clerkenwell showroom. Robinson’s lasercut patterns are inspired by Ultrafabrics’ 20-year history of manufacturing in Japan. On Wednesday 22nd May at 1pm, trend forecaster Phil Pond of Scarlet Opus will present a talk on 20:20, that will explore design trends affecting international markets across industries, and will touch on the Japanese experience of Satori. Textile designer and colour expert Kimberle Frost will host a talk on colour trends and the human connection to colour on Thursday 23rd May at 1pm. Ultrafabrics will also feature an “Aura Photography” session on Wednesday 22nd from 2pm onwards, bringing an interactive element to Clerkenwell Design Week. Participants will have their photograph taken and receive an image, illustrating an arc of colours that represent their aura or energy.

 

ABOUT ULTRAFABRICS Ultrafabrics is a range of premium, animal-free materials,reshaping the world of performance fabrics. Crafted in its Japanese mill using the proprietary production process, Takumi (meaning artisan) Technology, its passion is the creation of unrivalled sensorial experiences. Ultrafabrics’ continuous investment in innovation, research and development has resulted in a range of polyurethanes suitable for both indoor and outdoor use. The brand’s growing client list of luxury brands spans many industries, from residential and contract furniture, to upholstery for cars, yachts, airlines and private jets.

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