ULTRAFABRICS Launches Japan 20:20 for Clerkenwell Design Week 2019

ULTRAFABRICS Launches Japan 20:20 for Clerkenwell Design Week 2019

Posted 21 March, 2019 at 16:47

Author Mark Bradshaw on behalf of Pronounce Concierge Service


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Ultrafabrics, the Japanese-American performance fabric manufacturer, will present a programme that focuses on colour, comfort and Japanese-inspired design trends during Clerkenwell Design Week, 21-23 May 2019. The brand of innovative fabrics, which supplies high-performance, animal-free materials to luxury brands in the automotive, aviation, hospitality and furniture industries, will take visitors to its showroom on a creative journey in the form of installations, expert talks and interactive activities. Under the theme Japan 20:20, the architecture and design community will be encouraged to explore the Japanese pedigree of Ultrafabrics and the role that colour and comfort commands in our lives, now and in the future. “We chose Clerkenwell as the location for our first global showroom, which opened in 2018, because it is a valuable hub of business and creativity within the A&D community. We are excited to be activating these inspirational events for the 2019 edition of Clerkenwell Design Week,” says Nicole Meier, Ultrafabrics Director of Branding. Artist Judy Robinson will create a dramatic, layered installation using Ultrafabrics products in the large floor-to-ceiling windows of the brand’s Clerkenwell showroom. Robinson’s lasercut patterns are inspired by Ultrafabrics’ 20-year history of manufacturing in Japan. On Wednesday 22nd May, trend forecaster Phil Pond of Scarlet Opus will present a talk on Japan 20:20, that will explore design trends affecting international markets across industries, and will touch on the Japanese experience of Satori. PRESS RELEASE March 2019 Textile designer and colour expert Kimberle Frost will host a talk on colour trends and the human connection to colour on Thursday 23rd May. Ultrafabrics will also feature an “Aura Photography” session on Wednesday 22nd bringing an interactive element to Clerkenwell Design Week. Participants will have their photograph taken and receive an image, illustrating an arc of colours that represent their aura or energy.

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