Unilever and Ferrero excite the nation by bringing KINDER Ice Cream to the UK

Unilever and Ferrero excite the nation by bringing KINDER Ice Cream to the UK

Posted 21 February, 2019 at 15:48

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


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Just in time for summer, Unilever has announced a first-time collaboration with Ferrero to bring KINDER and Kinder Bueno Ice Cream to the UK, following a phenomenal launch in Europe last year. Using Unilever’s ice cream know-how and Ferrero’s iconic confectionery brands, KINDER Ice Cream is about to take the UK freezer aisles by storm. 

The two new ice cream ranges include three fun KINDER Ice Cream products that are set to drive value into the kids’ ice cream segment, in addition to a Kiner Bueno Ice Cream Cone – the perfect grown-up treat.

KINDER Ice Cream Stick, KINDER Ice Cream Sandwich and the iconic KINDER Joy Ice Cream are all 100 calories or less and made with fresh milk and high-quality ingredients. Each variant comes in small portion sizes, with packs featuring Unilever’s ‘Responsibly Made For Kids’ logo, that will help families make the right choice when it comes to enjoying a tasty treat as part of a balanced diet[1].

                                                                                                                                                                                                        

KINDER Bueno fans will also be able to rejoice as the unique Bueno hazelnut taste is finally available in an ice cream format, featuring creamy hazelnut ice cream and a delicious filling of milk chocolate sauce.  

Noel Clarke, Vice President for Refreshment, Unilever UK, comments: “This is an extremely exciting time for ice cream, with the category growing by almost 20% year-on-year[2]. Now that the countdown to summer is officially on, we can’t wait to launch KINDER and Kinder Bueno Ice Creams to satisfy shoppers that are always on the hunt for new and exciting products to try.

“Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category[3]. Well, we’re about to change that by bringing kids not one, but three KINDER Ice Creams to fall in love with.”

The new KINDER Ice Cream range features iconic branding to ensure it is instantly recognisable to fans.

Product details:

Product Name

Format Available

RRP

Kinder Bueno Ice Cream Cone, 90 ml

Single Unit

£1.40

Kinder Bueno Ice Cream Cone, 90 ml

Multipack of 4 Units

£3.50

Kinder Ice Cream Sandwich, 60ml

Multipack of 6 Units

£3.50

Kinder Ice Cream Stick, 36ml

Single Unit

£0.80

Kinder Ice Cream Stick, 36ml

Multipack of 10 units

£3.50

Kinder Joy Ice Cream, 60ml

Single Unit

£2.50

*Price at sole discretion of retailers

 

[1] Responsibly Made for Kids logo means that these ice creams contain no more than 110kcal and 3g saturated fat per serving, and 20g of added sugar per 100g

[2] Kantar Total Market MAT to 2 December 2018

[3] Kantar Total Market MAT to 2 Dec 2018

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