Just in time for summer, Unilever has announced a first-time collaboration with Ferrero to bring KINDER and Kinder Bueno Ice Cream to the UK, following a phenomenal launch in Europe last year. Using Unilever’s ice cream know-how and Ferrero’s iconic confectionery brands, KINDER Ice Cream is about to take the UK freezer aisles by storm.
The two new ice cream ranges include three fun KINDER Ice Cream products that are set to drive value into the kids’ ice cream segment, in addition to a Kiner Bueno Ice Cream Cone – the perfect grown-up treat.
KINDER Ice Cream Stick, KINDER Ice Cream Sandwich and the iconic KINDER Joy Ice Cream are all 100 calories or less and made with fresh milk and high-quality ingredients. Each variant comes in small portion sizes, with packs featuring Unilever’s ‘Responsibly Made For Kids’ logo, that will help families make the right choice when it comes to enjoying a tasty treat as part of a balanced diet.
KINDER Bueno fans will also be able to rejoice as the unique Bueno hazelnut taste is finally available in an ice cream format, featuring creamy hazelnut ice cream and a delicious filling of milk chocolate sauce.
Noel Clarke, Vice President for Refreshment, Unilever UK, comments: “This is an extremely exciting time for ice cream, with the category growing by almost 20% year-on-year. Now that the countdown to summer is officially on, we can’t wait to launch KINDER and Kinder Bueno Ice Creams to satisfy shoppers that are always on the hunt for new and exciting products to try.
“Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category. Well, we’re about to change that by bringing kids not one, but three KINDER Ice Creams to fall in love with.”
The new KINDER Ice Cream range features iconic branding to ensure it is instantly recognisable to fans.
*Price at sole discretion of retailers