VASELINE UNVEILS FAIRY TALE INSPIRED LIMITED EDITION LIP TIN

VASELINE UNVEILS FAIRY TALE INSPIRED LIMITED EDITION LIP TIN

Posted 29 September, 2017 at 14:30

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Vaseline, the No.1 lip tin brand from Unilever UK, is set to launch its latest limited edition offering – Mirror Mirror - just in the time for winter sales.

Rolling out this month, the new variant features an apple and spiced scented fragrance and fresh red tinted formula. The quirky fairy tale inspired packaging revolves around a black apple, helping to cue the fragrance inside. The impactful red and black colourway is set to create optimum stand-out on-shelf for retailers and is perfect for positioning near till points.

Mirror Mirror follows the success of previous limited edition variants, including Queen Bee and Lulu Guinness, in driving incremental sales[1]. Featuring the classic Vaseline moisture-locking formula, which helps to keep lips protected and soft, retailers can tap into the increased demand for lip care in the autumn/winter months and drive value sales through impulse purchases.

Jamie Brooks, Brand Manager at Vaseline UK, comments, “Each year, Vaseline comes to the rescue of lips-in-need across the country and, this year, we’re excited to introduce our new limited edition variant, Mirror Mirror. With its unique fairy tale inspired packaging and a delicious fragrance, we are confident Mirror Mirror will become one of this season’s ultimate handbag must-haves.”

 

[1] Nielsen value sales, Total Coverage

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