Vertu Motors: How Robotic Process Automation Can Increase Productivity - Case Study

Vertu Motors: How Robotic Process Automation Can Increase Productivity - Case Study

Posted 13 April, 2021 at 09:30

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


An interview with Michael Judge, Head of Digitisation and Development at Vertu Motors?

Michael has revealed how Vertu Motors have implemented Robotic Process Automation (RPA) over the past year and how it has increased the businesses productivity and efficiency.

RPA, is software programmed to do repetitive tasks across applications and systems. It is taught a workflow with multiple steps and applications - essentially, it is a virtual robot copycat.

“Ultimately it automates some of the most mundane and repetitive computer-based tasks and processes in the workplace. Think copy-paste tasks, manual data input, and moving files from one location to another.”

Tasks that tend to be good candidates for robot automation include tasks that are:

  • Repetitive
  • High volume
  • Rules based
  • Prone to human error
  • Manually time consuming

For example, Vertu wanted to find a way to take service and MOT bookings made on the website and through the call centre into their CMS. Rather than bookings being entered manually one-by-one, they now have a bot that can do this, freeing their service colleagues to get on with more important work. Another recently deployed was built to handle vehicle taxation on the DVLA website. This robot basically follows exactly the same steps you would follow when paying annual vehicle tax online.

Since then, more and more tasks have been identified where the technology could help the business. The team have now built and deployed over 20 different bots around the business, with plenty more in the pipeline. They have even built robots to look after other robots, to check they are working properly.

Very Motors are striving for total systems and data integration and RPA is an important tool in helping them to achieve this. In the year since implementing RPA projects, they now have a swarm of robots running in the business, and they expect this  number to grow substantially over the next few years.

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