Vredestein launches best-in-class Ultrac summer tyre range

Vredestein launches best-in-class Ultrac summer tyre range

Posted 28 January, 2021 at 11:00

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Premium Dutch tyre brand Vredestein has launched its all-new range of Ultrac summer tyres, delivering best-in-class performance in both wet and dry conditions. Developed with a focus on safety and comfort by the Apollo Tyres global R&D centre in Enschede in the Netherlands, the new Ultrac tyre is available in sizes from 15 to 18 inches, making it ideally suited for a wide selection of family and compact cars.

Alongside Vredestein’s characteristic appealing aesthetic, the all-new Ultrac tyre range achieves unrivalled handling and cornering even at high speeds, with a 15% improvement in dry and wet conditions over its predecessor. This is the result of an enhanced tyre cavity with a squarer footprint, stiffer tread pattern and centre rib with parabolic lateral grooves, which enhance steering response and precision for a safe and dynamic driving experience. Additionally, the tyre’s 5% improvement in rolling resistance boosts fuel efficiency and lowers CO2 emissions.

Vredestein’s innovative R&D team used next-generation tread compound technology to achieve 10% better braking thanks its predecessor on dry and wet surfaces. This results from the new Ultrac tyre featuring a 50% increase in unique, traction-enhancing silica and resin compounds, combined with multifunctional polymers.

Comfort was a priority for Vredestein, and the company set out to optimise the driver experience. Shock absorption is enhanced by reduced apex height, optimised sidewall construction and increased flex zone to deliver a quieter ride. In addition, the pitch sequence of the tyre has also been optimised at different tyre diameters to increase acoustic comfort.

Yves Pouliquen, Sales and Marketing Director Europe, said: “Building on over two decades of development, the all-new Ultrac tyre represents a significant leap forward for handling, comfort and noise reduction in the summer tyre market. Our R&D engineers have achieved new levels of performance while minimising rolling resistance to deliver a tyre that achieves class-leading performance, superb comfort and outstanding looks.”

With summer tyres remaining the dominant choice for motorists in many European markets, the new Ultrac variant is highly significant for the Vredestein brand. The company believes that the new offering will strengthen its brand position across key markets while reinforcing Vredestein’s renowned premium performance qualities.

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