As part of the Wessex Fleet group, Ignite is a fun, new and interactive way to find your perfect lease car, taking inspiration from dating apps.
Launching just ahead of Valentine's day, the Ignite site allows users to add their criteria, such as distance of your relationship (How many miles you want to do) and what kind of relationship you are looking for (long or short lease deals). The site then brings back a range of matches suited to what the user is looking for. Customers are then able to swipe yes or no along their matches and pick the perfect car lease relationship best suited for them.
Harry Tuckerman, Senior Pricing and Marketing Executive had this to say about the new venture “It all started with a funny conversation in the office about online dating, and I suggested we could use that concept to pick and choose lease cars.” Tuckerman continues “When we came up with the idea, we knew it would be something totally different, it is important to think of new and exciting ways our customers can engage with leasing a car, as it can be a little mundane with all the terminology.”
Ignite joins Car Lease Special Offers under the Wessex Fleet Group, as the business continues to grow during the pandemic.
Will Bullen, Marketing Manager at the group added why now is the time to continue the growth of the business “We've chosen now to launch this as we’ve been in lockdown for so long now, it feels like it could be something fun to cheer everyone up and with Valentine’s day approaching it seems right. Picking your new lease vehicles is very much like finding a date, you need to know what you want, when it’s happening and the potential cost, Ignite brings this all together. ”
You can check out the site here > https://www.ignitematch.co.uk/