What Do Your Customers Want to Know?

What Do Your Customers Want to Know?

Posted 24 May, 2021 at 04:53

Author mark young on behalf of Love Social Media


Can’t think of anything to talk or write about?

 

One rule to keep in mind when you want to think of a topic to create killer content is to always ask yourself, “What does my audience want to know?”

 

Now, there are plenty of places where you can get inspiration from. You can search the internet or use Hubspot’s Blog Title Generator. But rather than doing any of those things for content ideas, you can simply visit your emails. 

 

Emails? What will I get from visiting email messages?

 

A lot! 

 

I’m telling you, A LOT!

 

Any person, be it your clients, prospect, or team, you’ve messaged and had a conversation with can give you a eureka moment. 

 

So if you have clients or prospects asking in email or maybe over the phone, take advantage of that and take note or record everything from questions to clarifications.

 

In your email, look for questions that a lot of people always asked. If you find it, that’s your key takeaway! You can then create a blog, video, or micro-content out of it. And believe it or not, this is one clever way to make yourself an authority in your industry. It's not rocket science.

 

So what do you think? Have you tried visiting your emails for content ideas? I bet there are a plethora of golden nuggets in there!

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