If I meet you at a networking event and we had a good conversation, and then we walk both our separate ways, there’s a good chance that you would forget about me. But if we attend the same event again and again, and we talk a lot with each other and start to become familiar with each other, there’s a good chance that our little conversation could become deep that it will turn to a business partnership.
It’s the same thing in the digital world. You will do better on social media by being consistent. It doesn’t mean that you have to disregard quality. It means that you shouldn’t rely on a perfect content that takes four months to finish.
There’s no point connecting with someone and doing nothing because they will forget you. So stay on top of mind by producing regular contents that are useful to your respective buyer. You need to establish yourself as an authority in your industry.