There is no denying that consumers today want more than just product information. They also want to know how the products work, or what they can do with them. This leads many companies to create Frequently Asked Questions (FAQ) pages on their website as an answer to these questions. The success of FAQ pages doesn't stop there though. Did you know that FAQs are a great way to create content? They are excellent sources for content marketing indeed.
Create your own FAQ page and then use it as the basis for blog posts, infographics, videos, and other forms of content that will keep your company top of mind in the minds of customers. You can use this as an opportunity to foster engagement and build trust by providing helpful information in your marketing. And if people find the answers they're looking for on your site then it will encourage them to stay there longer!
Here's what you need to do:
Explore your FAQs for interesting blog post topics. You may have a lot of common questions that you can answer in short, concise ways to keep people engaged with your content and provide additional value as they browse through the site. Get a specific question, then turn on your camera and record yourself as you answer that question.
It seems that the FAQ page is quite just an organized collection of useful information about customers’ queries regarding your services and products. You can make a lot of content out of FAQs.
The best thing about doing this is often you'll make multiple pieces of content out of 1 commonly asked question. What you are looking at is a goldmine because you can create blog posts, videos, infographics, and other content types from a single FAQ. Isn’t it amazing?!