If your business is in a particular location (or several locations) then it is worth considering writing location pages for your website. The reasoning behind this, you can target specific key words in such locations rather than trying to compete generally.
So let’s use a dog walking service for example. They are based in Manchester, so rather than competing nationally against other ‘dog walking services’ (As someone in Glasgow wouldn’t be looking for a dog walking service in Manchester for example, they would create a page based on ‘Dog Walking Service in Manchester’, so competing for a lesser, but much more relevant search term. But it doesn’t stop there, they can narrow it down to districts of Manchester to create individual pages for Wigan, Bolton, Bury/Rochdale, Warrington, Salford, Old Trafford, Oldham, Altrincham, Stockport and Tamesideuch. So, therefore each page would be ‘dog walking service in Wigan’ and so forth. This way they can compete in each one of the districts to do this.
Each location page should be a separate entity with its own unique content based around the keyword or key phrase and a relevant photograph that relates to that area. Your page should be structured with the services (or products) you are offering in that particular area, then follow this up with some interesting facts about the area. This will strengthen the keyword or key phrase to that particular areas. Always remember to include a call to action at the bottom of your location page, either to visit your main page, contact form or to make a sale or enquiry. You may also want to include a GEO-Tag within the HTML of the page, you can easily generate these via the internet, and with sites such as WordPress and Joomla, you can install a plugin to do so.
Be sure to structure your location pages on your website properly, the best is to have them as a drop down menu with the main locations and then broken into sub-locations. This keeps your site tidy whilst still linking the location pages into your main website making it easier for navigation.
Location Pages can not only work for companies in particular locations, but also useful nationally, where you can break it down from Scotland, England, Ireland, Wales, down into counties and then further into cities and districts. The only limitation is the amount of pages you want to create. And if you trade globally, the worlds your oyster!.
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