World of Sweets unveils Easter range

World of Sweets unveils Easter range

Posted 25 January, 2022 at 12:55

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


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Confectionery experts at World of Sweets have unveiled an exciting range of Easter treats for 2022.

The range, from the UK’s leading confectionery distributor, importer and wholesaler, includes new launches from Bonds, Vimto, Crazy Candy Factory and exclusive partner brands. 

Gifting is a huge consumer trend during the Easter period and all retailers should ensure they are well stocked with gifting products to make the most of the season

World of Sweets offer the perfect gifts with the Bonds Hoppy Easter Gift Box, filled to the brim with gummy bunnies and milk chocolate mini eggs, and Bonds Spring Tipple bags including the new Pina Colada flavour .

Limited edition for the Easter season and always a huge hit among customers is the Bonds Hoppy Easter Shaker Cup, the perfect mix of World of Sweets’ best selling pick & mix lines. 

World of Sweets is also offering some very exciting new product lines, including the brand new and exclusive Crazy Candy Factory Funny Dancing Duck, a novelty tube filled with yummy sweets and topped with a dancing duck figure which is sure to grab attention in stores!

Also new to the novelty range and designed with children in mind is the Bonds Jellybean Rabbit Tubes, which are super tall, packed full of Jelly beans and the perfect fun Easter gift. 

Exciting new impulse lines include the super exciting Vimto Fried Eggs, mixing the classic well-loved flavour with an Easter themed shape.

World of Sweets also has an extensive new range of pick and mix which is perfect for independent retailers both in store and online.

Easter is the perfect time for retailers to display a huge colourful pick and mix range. Top sellers including Happy Flowers and Bunnies from Kingsway are sure to be in demand among customers of all ages. 

Customers should be encouraged to share their pick & mix favourites with family and friends, following a lockdown Easter last year. 

Other tasty Easter-themed treats from their pick & mix range include Butterflies, Glisten Mini Eggs, Foiled Chocolate Eggs and Kingsway Giant Fried Eggs.

Brand new BUBs Egg Skulls are super on theme for the season and bring together the iconic BUBS skull sweet with a tasty easter egg shape. 

Exclusive to Hancocks Stores for the upcoming Easter season are the Haribo Eggs Galore and Bunnies, super colourful and tasty treats.

Chris Smith, Marketing Communications Manager at World of Sweets said: “For many of us, Easter is a great time to indulge in treats while enjoying time with family and friends. Our super exciting Easter range from World of Sweets enables customers around the UK to do just that!

“We have a huge range of options for retailers looking for confectionery for their customers. We’re stocking all the traditional favourites as well as exciting launches from brands including Bonds, Crazy Candy Factory and Kingsway. There really is something for everyone.”

World of Sweets is the UK’s number one confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels. Incorporating Hancocks, Bonds of London and Wholesale Sweets. 

Through ecommerce and Wholesale stores, Hancocks serve over 55,000 customers per week. Dedicated direct field sales teams cover 36,000 independent customers and their national accounts team cover all UK sales channels. 

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